To kick-off our series of practical case study’s on how analytics can generate efficiencies and reduce costs, we look at mobile phone usage - although the approach can be applied to many usage-based costs.
Is yours an organisation where your mobile phone bill is paid centrally, so you never see the bill? Where you use a fob to print things from a printer, but are not shown your usage? Where company-car drivers use fuel-cards, but don’t see the costs?
It’s common practice. However, results tell us if employees don’t see a cost they don’t really care about their usage – their behaviour is not the same as if they were using their own resources.
Within the Telecoms Expense Management services, one of the highest value services for customers is ‘simply’ sharing mobile phone usage and cost information with the end users.
One business, a European manufacturer with a global army of sales people, had a mobile phone bill of multi-£m’s per year. Although tariffs were decreasing year-on-year, the overall cost was increasing – in the main down to data usage (on average iPhone used 8 x more data than Blackberry!).
A process was built where mobile usage and costs were shared through the customers Intranet with the individual mobile users. Within one quarter of going live – the data usage on mobiles had reduced by 40% - saving the business in excess of £1m per annum.
This was entirely down to behaviour changes – users became more conscious about connecting via wifi and ‘personal usage’ reduced.
Although an ‘Intranet process’ is complex, the ’80:20 rule’ applies and a significant impact can be gained by analysing and sharing usage with just the heaviest users each month.