Analytics to combat advertising fraud – £bn case study

Does your company utilise pay-per-click advertising - placing your company logo or adverts on other sites to generate click-throughs and drive people to your website? If you do, you are likely paying for clicks made by bots (automated programs) and not humans....

Analytics reduces mobile costs by 40% – Case study

To kick-off our series of practical case study’s on how analytics can generate efficiencies and reduce costs, we look at mobile phone usage - although the approach can be applied to many usage-based costs. Is yours an organisation where your mobile phone bill is...

Customer cost saving tips

In response to the cost reduction emails we send out, we often get responses back from our readership with cost saving tips of their own. There are endless means of reducing costs within a business - some simple, some more difficult to implement. The tips and advice...

Beware wasted contract mobile data usage

Most of us are blissfully unaware that the adverts that display on news websites are heavy data users. In fact a report last month from the company Shine estimated that adverts could use up to as much as 50% of your mobile data allowance. So just take a moment and...

Contest your commercial rent & business rates

Last month retailer BHS entered a company voluntary arrangement (CVA), enabling a compromise to be entered into between the company and its creditors. A stay of execution was won as creditors approved the rescue package for the iconic British store stopping the...

Controlling the cost of employee travel & expenses

Travel and other work-based expenses are a part of the corporate wheel. Whether it’s regular overnight accommodation, train fares, petrol costs or client entertainment, the price of just doing what you do mounts up. If you have a large workforce who are often...