Barcanet / YouGov Consumer Insights Survey 2019 - THE RESULTS

Society expectations are changing, and businesses must change their behaviour to remain successful and improve their valuation.

We asked more than 2,000 consumer respondents from across the UK to tell us what they cared about most – focusing on six specific social and environmental behaviours, and segmented by Age, Gender, Location and Working Status.

Some surprising insights of our survey include:

- Paying the real Living Wage is more important than your carbon performance
- The way you pay your suppliers is under massive scrutiny

Now we can share this exceedingly valuable insight with you, so you can align your actions to their expectations. These results will help you understand:

• Your consumers and what they care about
• How to improve your social and environmental strategies
• What will resonate with your stakeholders
• How to increase consumer loyalty and engagement